Information Marketing on the Internet by Five Kings
Once upon a time, there was a kingdom ruled by five cool kings who reigned in peace and harmony. The kings, whose names are Salutation, Presentation, Consummation, Perseverance, and Enticement, live in a wilderness filled with wanderers, each one seeking the proverbial pot of gold.
The role of the kings is to guide these wanderers in their quest, because as the visitors get rich, so does the kingdom. The twist is that these monarchs do not live in a fairy-tale, but in a fact-based new book that shows current and would-be information marketers how to launch lucrative businesses on the Internet. So what’s the deal?
The kings’ story, says Robert Skrob, co-author with Bob Regnerus of “The Official Get Rich Guide to Information Marketing on the Internet,” is a parable. “The kingdom is actually a website, and the surrounding wilderness is the cyberspace,” Skrob says. “Every wanderer who passes by is a potential customer, and the kings represent the five steps of the marketing process. Just as they have to work together without getting in each other’s way, an info-marketer has to include all five steps in the marketing campaign, and follow these steps in proper order.”
Thus, King Salutation is the first to greet and welcome visitors to the kingdom. His job description, Skrob explains, is “to make people feel comfortable, and not frighten them away by asking too many questions. And, he doesn’t force the visitors to listen to the kingdom’s entire history, but, rather, describes it with a few choice words.”
Once the visitors ascertain that they have entered the kingdom that is right for them, Salutation helps them over the border and leaves them in the capable hands of his co-king, Presentation, the kingdom’s official tour guide. “He is a masterful speaker, capturing the imagination of his visitors,” Skrob explains.
“He also knows how to point uncertain visitors in the right direction, convincing them they can achieve all their get-rich goals right there in the kingdom. And, he can even motivate the visitors to remain in the kingdom with small gifts and other incentives.” The visitor is then passed on to Consummation, who shows them how to exchange their gold for the objects they seek. He keeps the eager travelers – those who went through two previous kings, as well as those who impatiently scaled the wall to get directly to him – on the right track. “His job is to provide all the information the visitors need to successfully complete their journeys,”
Skrob notes. Perseverance’s job is more laid-back, but very important nonetheless: to follow the visitors who depart from the kingdom without leaving any of their gold behind, making sure they know they’re always welcome back. He keeps in touch with them with frequent messages and “knows how to be persistent without being a nuisance,” Skrob says. The fifth king, Enticement, has the most difficult job of all: he roams the wilderness looking for the specific kind of visitors who are most likely to be lured into the kingdom.
“These people may not know of the kingdom’s existence, so they wander aimlessly looking for someone to show them the way,” Skrob says. “So Enticement hires agents who search for wanderers the king wouldn’t be able to find by himself. These agents send the lost visitors back to the realm of five kings.” This parable, which highlights the importance of a well-structured and focused website that attracts, rather than repels, visitors is featured in the book, released in September 2008 as a sequel to last year’s
“The Official Get Rich Guide to Information Marketing.” “Both books feature profiles of people who became extraordinarily successful on the Internet,” says Skrob, president of the Tallahassee, FL-based Information Marketing Association. “When you use a website to market your product, you can make sales anywhere, at any time, without lifting a finger. There’s no question that, for any info-marketer, Internet is a great way to make lots of money.” And, once info-marketers follow the five kings, they will all live happily ever after.
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Get Rich Guide to Information Marketing on the Internet
Melanie Benson Strick is not a doctor, but she specializes in treating a condition she calls the “Bright Shiny Object Syndrome.”
“When you are chasing a new, bright shiny object every day, you’re going to be overwhelmed,” Melanie explains. “When I tell people I have a formula to break free of that syndrome, they get curious and want to go the next step with me.”
And that is how Melanie morphed into an engineer of sorts – she identifies where her clients want to go, and she designs a process to get them there.
Melanie’s creative approach is featured in a new book, “The Official Get Rich Guide to Information Marketing on the Internet” by Robert Skrob and Bob Regnerus, because she cleverly turned her Internet marketing savvy into a cash cow.
Melanie started out as a trade events organizer and later worked for Motorola, helping the company establish the 9-1-1 call centers. “But I began to look for ways to have more fun,” she recalls. “Lifestyle coaching seemed like an interesting field, where I could use my previous experiences.”
However, Melanie realized she couldn’t just plunge head-on into her new career. “I was pretty na?ve to think I could just go out and become a coach because I didn’t know how to pull this together,” she says. “I had no clue how to recruit clients.”
That’s when Melanie turned for help to consultant Alexandria Brown, who has been very successful in her own information marketing business. Alexandria looked at Melanie’s website and offered this assessment: the site, though eye-pleasing, would not attract customers. “She said it was a waste of space on the Internet because it was not doing anything for me,” Melanie relates.
In fact, websites cluttered with too many graphics and too much useless information is counterproductive, Skrob notes. “The more choices you put in front of people, the longer it will take them to make a decision and the less likely they are to be happy with the choice they make. When the number of options gets really overwhelming, people often respond by making no decision at all. So when it comes to getting responses from your website visitors, ONE is the magic number. When you present your visitors with ONE yes-or-no decision at a time, you’re more likely to get the results you want.”
So Alexandria advised Melanie to restructure her website, adding a landing page that invited visitors to leave their e-mail addresses in exchange for a free report and an assessment of the potential client’s business. The report, which also included a CD and a subscription to an e-zine, helped Melanie connect with people who needed help building their own businesses.
With this new, focused website Melanie hit the jackpot. To attract more clients, she developed different levels at which people could access her information, ranging from a reasonably priced entry level to more elaborate packages. “This way I maximize my conversion of prospects into mentoring clients” she says.
It is no wonder that info-marketers like Melanie and numerous others profiled in the book, a sequel to last year’s “The Official Get Rich Guide to Information Marketing,” became extraordinarily successful by packaging their expertise and selling it to others. “The development of the Internet has been good for every type of business,” notes Skrob, president of the Tallahassee FL-based Information Marketing Association. “And there has never been a better time to be in the Internet information marketing business because it is responsive to and fueled by the ever-increasing pressure on people’s time.”
The book, out in September 2008, “picks up where the last one ended,” Skrob adds. “The last book taught the big picture business plan; this book shows how to implement that plan on the Internet. If you have an information marketing business now, you can’t afford to miss out on what the Internet has to offer. And if you’re just getting started in information marketing, the Internet will help you make your first sale more quickly and with less risk – just as Melanie did.”
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5 Essential Gifts for the Gadget Lover
By Sandy Lee
5 essential gifts for the gadget lover
We all know someone who loves ‘gadgets’, and there are a wonderful range of technological goodies on the market that would make perfect gifts this Christmas. Whether the gadget lover is a music fan or a devoted FaceBooker, there are a few ‘must haves’ on the list this year:
IPod Nano
The Apple bandwagon rolls on with the updated IPod Nano. Coming in a range of colours, the design has been altered slightly to give the new Nano a more ergonomic outline. Battery life and storage space has been upgraded, making the Nano one of the top sellers this Christmas. Nanos come with a range of additional features and are certain to delight any gadget lover as a present on Christmas morning.
Sony Reader PRS-505
Is the printed book dead? The Sony Reader may just herald the beginning of a new age in how we read the latest novel. The updated version allows direct downloads of E-books from Sony Connect, and is lightweight and has a large screen, making it much easier to use comfortably. As publishing shifts more towards E-book technology, the Sony Reader could give you a library in your pocket wherever you go.
Apple MacBook
The MacBook has revolutionised laptops. Light, portable and very easy to use, the MacBook has rapidly taken the lead as the laptop of choice for gadget fans. Although light, its robust, aluminium shell protects the MacBook far more than the average plastic shell on most laptops. It has 2.4GHz Intel Core 2 Duo processor, 2GB of memory, 250GB hard drive, and an NVIDIA GeForce 9400M graphics processor. As well as a Multi-Touch trackpad, it also has built-in Wi-Fi and Bluetooth 2.1 and a five-hour battery life – everything a gadget lover could wish for. And it looks good!
Digispeed 4 Ultra rechargeable battery charger
Any gadget fan knows the frustration of dead batteries in their favourite gadget, rendering it useless. Disposable batteries are expensive, particularly the long life or Lithium versions so any gadget fan worth their salt wants the ultimate rechargeable setup. The Digispeed 4 Ultra can recharge one to four AAA or AA NiCd or NiMH batteries in just a few minutes (depending on the capacity of the batteries). It also displays the individual charging status of each battery. Other features include temperature safety cut off, faulty cell detection, trickle charging, safety timer and protection against reverse polarity. If your gadget fan opens a present on Christmas morning that requires batteries, a rechargeable battery charger is a gift that will be appreciated!
The PowerStar Go emergency portable device charger
It doesn’t matter if your gadget fan has the latest Motorola or an old Nokia – there is nothing worse than a dead mobile phone battery when you’re waiting for an important call or text. The PowerStar Go emergency charger is the perfect gift for a gadget fan that is permanently attached to their mobile phone. The little case holds the key to power at home, at work, on the move…anywhere you need it! Charge the PowerStar Go from the mains, a PC or in-car and use the range of supplied connectors to power all your portable devices again and again – anytime, anywhere. If your gadget fan already has a clutch of high-tech goodies, The PowerStar Go is the gift of choice this Christmas
About the Author: Visit Power Supplies Online for the PowerStar Go.
Source: www.isnare.com
Permanent Link: http://www.isnare.com/?aid=334285&ca=Computers+and+Technology
Originally posted here: 5 Essential Gifts for the Gadget Lover